Why did the Guardians of the Galaxy game fail?
You could feel the lack of hype behind this game from the second it was announced. It was hard to find a single person that was excited for this next Telltale adventure. Odd looking animation and a fairly weak trailer certainly didn't help. It kinda reminded me of Tales from the Borderlands in its first days. The community HATED the idea of Telltale turning a dumb fun shooter into a story driven adventure when games like WAU 2 and TWD S3 were being tossed to the wayside. You couldn't find a single person that was ecstatic about it. Borderlands fans hardly cared if it didn't involve shooting crap and blowing stuff up and Telltale fans were annoyed they weren't getting the games they wanted instead. It's a wild contrast considering today many consider Tales From the Borderlands the best game that Telltale has ever put together and arguably even one of the better games ever made.
Except, here's the difference between the two. Tales grew a following. Guardians never did. The lack of hype remained throughout the series. Few Youtubers that started the series ever finished it and the ones that did were met with abysmal views beyond the first few episodes. This discussion thread on this site is smaller than the Back to the Future and Jurassic Park threads. Steam Spy estimates that Guardians still has yet to sell 100000 copies on it's platform, something unheard of from modern Telltale.
But why did this game fail? Why was so little hype behind it from the start? I don't think it's mainly because the game was poor, as it has positive reviews on Metacritic and a 89% on Steam, and I just enjoyed it quite a bit. Admittedly I do think it played a small part as the reception to Tales was much more positive, and many did not enjoy the experience, Jacksepticeye admitting in his Batman playthrough that he simply had no desire to continue. However I still don't believe that is the main reason this game failed, I feel it could have been successful even with the somewhat lukewarm response. I think it comes down to two words: Telltale fatigue. Most people knew what this game was gonna be, and therefore there was nothing interesting about it, and so few people felt compelled to share it, and even less to try it, preventing a Tales like explosion of people realizing how good this game was. Now I'm sure that plenty of people would love a Guardians of the Galaxy game of any kind, but when you're Telltale and your marketing is almost completely centered around spreading through word of mouth with almost no advertising, it's clear to see why many who would be interested never knew that this game existed
I believe this game could have been much much more successful if Telltale put more money into advertising. Like I said, I think there IS a market for this game, but unfortunately it was never realized
That's just my opinion. I'm curious what y'all think.
Go easy on me, this my first deep analytical discussion. I just noticed a lack of hype around this game during its release and did some research to figure out why, and how Telltale could have fixed it and created a more successful game. Thanks for reading