It says skybound, this could possibly be a teaser for the game. The bottom black mark looks like the bottom of Florida flipped upside down. Kenny is from Florida. "Kenny's fate will be explored". Anyone?
Even the font of "The Walking Dead" looks like it's from the game.
"This teaser image was released today. What do you think it could be? More clues will be revealed throughout the week!" - Walking Dead Wiki Page on Facebook