So. we are only 1 episode in and it occurred to me that after "Serial killer" was mentioned that more people are going to die. so who will be next? i reckon Colin the pig, Blue beard and Toad (at the climax)
I think he or she may only target women...
We'll see, I guess.
I'm just taking a random guess but I think it will be Holly
I noticed a small trend that may or may not stem into something bigger. In the first episode, Faith was murdered. She was also the person who was shown in the background in a certain menu for episode 1 (I forget which one). Episode 2 shows Snow, who is now deceased. Episode 3 was the woodsman. Perhaps...?