This discussion may contain spoilers!
So I went on a second playthrough of the first episode because I couldn't remember how things unfolded and the little interactions from each character (In these kinds of choose-your-own-adventure games, I like to finish one playthrough first, but here's an exception). When you first enter the luxory gardens or whatever the hell the building's called, Beauty is hiding. Why is Beauty hiding? She thought someone was after her.
"You can't be too careful these days." She says, ominously if you question her about it - not too long before Faiths head shows up on your doorstep! "It's not what you think." Beauty states, as we were all thinking she's stripping or having an affair.
This can't be a coincidence. She has something to do with everything going on, whether she's directly involved or knows who's doing it.
My speculation is that Crane has something to do with it, and Snow will replace him after she's brought back to life with magic, and Beauty and the creepy Ginger that's everywhere have something to do with it.
Side Topic: Did anyone else replay it and notice a lot of cut or alternate dialogue? I chose what I knew I had chosen before in the dialogue options, and a handful of conversations were cut short, and my interaction with the Ginger in the hallway with Snow was different. Maybe the hallway scene changes every so often depending on different circumstances, but when I chose to give Faith the money in my pocket, I could have sworn there was a few extra lines and a sort of "are you sure you want to give this hooker your money?" type of secondary choice.