So I guess the lesson is "Don't get comfortable"
I really loved playing as Ethan. He seemed interesting and the idea of playing as a young lord trying to hold things together seemed like an amazing approach for a game of thrones telltale game. It also helped that I found Ethan to be by far the most likable member of the cast so far.
So of course he gets killed off. Maybe he could survive? No he's dead. Did I do something wrong here? No he's dead.
It makes perfect sense to have someone die horribly in GOT ala Ned Stark but I was honestly shocked that telltale would build up such a potentially interesting character only to have him brutally murdered. I don't know if it's the right move going forward (I really don't want to have play much more of the dull as dishwater Sansa knockoff sister) but there's no denying it was ballsy.