Coupon code help!

So, I got the Blu-ray BTTF trilogy for Christmas, saw the insert with the code on it for the first episode of the BTTF game, went to the site, click on Buy Now, typed the code in and nothing happened. I went through all the steps, thinking it'll eventually kick in, but soon got to a screen where I was asked to pay for the game.
Now, upon doing some searching, it seems this code has been out for a while...has Telltale suspended this offer or something? Am I misunderstanding how the code works (do I still have to pay for the game)? Seriously, all I've done is type in 121GIGAWATTS and watched it vanish like I never typed it in at all. A little help/clarification would be nice.


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